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    <title>Free SEO Checklist / Independent Website Audit</title>
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                <h1 class=section-heading style="margin-bottom: 50px;">SEO Checklist</h1>
                <h4 class="section-subheading text-muted">HERE YOU CAN QUICKLY GO THROUGH THE LIST OF THE MOST IMPORTANT POINTS OF OPTIMIZATION<br>
                    AND ENSURE THAT YOU APPLY THEM ON YOUR SITE.</h4>
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<div id="content" style="margin-bottom: 70px; margin-top: 100px;">
    <ul id="tabs" class="nav nav-tabs" data-tabs="tabs">
        <li class="active"><a href="#1" data-toggle="tab">Keyword Analysis</a></li>
        <li><a href="#2" data-toggle="tab">Website Structure</a></li>
        <li><a href="#3" data-toggle="tab">Technical Audit</a></li>
        <li><a href="#4" data-toggle="tab">Contents</a></li>
        <li><a href="#5" data-toggle="tab">Links</a></li>
        <li><a href="#6" data-toggle="tab">Social Activity</a></li>
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        <div class="tab-pane active" id="1">
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                    <ul>
                        <li><label><input type="checkbox" />1. Definition of target audience</label></li>
                        <li><label><input type="checkbox" />2. Selection of keywords</label>
                            <ul>
                                <li><label><input type="checkbox" />2.1	Brainstorming</label></li>
                                <li><label><input type="checkbox" />2.2	Google search tips </label></li>
                                <li><label><input type="checkbox" />2.3	Services statistics and keyword selection </label></li>
                                <li><label><input type="checkbox" />2.4	Site Statistics </label></li>
                                <li><label><input type="checkbox" />2.5	Keywords used by competitors </label></li>
                                <li><label><input type="checkbox" />2.6	Keywords proposed by contextual advertising services </label></li>
                            </ul>
                        </li>
                        <li><label><input type="checkbox" />3. Expansion of the query core </label>
                            <ul>
                                <li><label><input type="checkbox" />3.1	Single-word and multi-word queries/label></label></li>
                                <li><label><input type="checkbox" />3.2	Synonyms and abbreviations/label></label></li>
                                <li><label><input type="checkbox" />3.3	Combinations of keywords/label></label></li>
                                <li><label><input type="checkbox" />3.4	Typos</label></li>
                            </ul>
                        </li>
                        <li><label><input type="checkbox" />4. Checking the key phrases selected by brainstorming. Are they being searched by users?</label></li>
                        <li><label><input type="checkbox" />5. Viewing of the number of search results for the chosen phrases</label></li>
                        <li><label><input type="checkbox" />6. Selection of the potential key queries</label></li>
                    </ul>
                </div>
                <div class="col-xs-12 col-md-4">
                    <img src="img/checklist/keyword-analysis.png" class="img-responsive">
                </div>
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        <div class="tab-pane" id="2">
            <div class="row">
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                    <ul>
                        <li><label><input type="checkbox" />1. Composition of key phrases</label>
                            <ul>
                                <li><label><input type="checkbox" />1.1 Grouping keywords into categories and sub-categories</label></li>
                                <li><label><input type="checkbox" />1.2 Creation of a sematic tree of the site</label></li>
                            </ul>
                        </li>
                        <li><label><input type="checkbox" />2. Optimization of site structure</label>
                            <ul>
                                <li><label><input type="checkbox" />2.1 The site mainly consists of html</label></li>
                                <li><label><input type="checkbox" />2.2 Any page can be accessed from the main with maximum of two clicks</label></li>
                                <li><label><input type="checkbox" />2.3 Important sections of the site is directly linked to the home page</label></li>
                                <li><label><input type="checkbox" />2.4 Use of bread crumbs</label></li>
                                <li><label><input type="checkbox" />2.5 Creation of a sitemap.xml</label></li>
                            </ul>
                        </li>
                        <li><label><input type="checkbox" />3. Optimization of URLs</label>
                            <ul>
                                <li><label><input type="checkbox" />3.1 The address of the page shall reflect the structure of the site</label></li>
                                <li><label><input type="checkbox" />3.2 Friendly URL for the internal pages</label></li>
                                <li><label><input type="checkbox" />3.3 Short URL of internal pages</label></li>
                            </ul>
                        </li>
                    </ul>
                </div>
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                    <img src="img/checklist/website-structure.png" class="img-responsive">
                </div>
            </div>
        </div>
        <div class="tab-pane" id="3">
            <div class=row>
                <div class="col-xs-12 col-md-8">
                    <ul>
                        <li><label><input type="checkbox" />1. Optimization of site indexing</label>
                            <ul>
                                <li><label><input type="checkbox" />1.1 html-code size not more than 100-200 kilobytes</label></li>
                                <li><label><input type="checkbox" />1.2 Page load speed of no more than 3-5 seconds</label></li>
                                <li><label><input type="checkbox" />1.3 Preferably no use of Flash for content indexing </label></li>
                                <li><label><input type="checkbox" />1.4 Missing frames</label></li>
                                <li><label><input type="checkbox" />1.5 HTML code is optimized</label></li>
                                <li><label><input type="checkbox" />1.6 Server logs, admin panel and subdomains with a test version of the site covered by indexation</label></li>
                                <li><label><input type="checkbox" />1.7 Sites contain corresponding encoding</label></li>
                            </ul>
                        </li>
                        <li><label><input type="checkbox" />2. Clearing up duplicates</label>
                            <ul>
                                <li><label><input type="checkbox" />2.1 Selection of the main domain address (with or without the www)</label></li>
                                <li><label><input type="checkbox" />2.2 Set up a robots.txt file</label></li>
                                <li><label><input type="checkbox" />2.3 Home page is not available at /index.php or /index.html</label></li>
                                <li><label><input type="checkbox" />2.4 Site engine does not generate session variables in the URL page</label></li>
                                <li><label><input type="checkbox" />2.5 The old addresses redirect to visitors to the new pages</label></li>
                                <li><label><input type="checkbox" />2.6 Use of rel = canonical</label></li>
                                <li><label><input type="checkbox" />2.7 Non-existent pages display a 404 error</label></li>
                            </ul>
                        </li>
                        <li><label><input type="checkbox" />3. Users and robots see the same content</label></li>
                        <li><label><input type="checkbox" />4. Use of a reliable web hosting!</label></li>
                        <li><label><input type="checkbox" />5. The site is registered in the panel for webmasters</label></li>
                    </ul>
                </div>
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                    <img src="img/checklist/technical-audit.png" class="img-responsive">
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        <div class="tab-pane" id="4">
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                    <ul>
                        <li><label><input type="checkbox" />1. Optimizing titles "title"</label>
                            <ul>
                                <li><label><input type="checkbox" />1.1 Length header no more than 70 characters</label></li>
                                <li><label><input type="checkbox" />1.2 Display in the title page contents</label></li>
                                <li><label><input type="checkbox" />1.3 Headings made attractive for clicks</label></li>
                                <li><label><input type="checkbox" />1.4 Use of keywords in the title</label></li>
                                <li><label><input type="checkbox" />1.5 Important keywords to insert at the beginning of the title</label></li>
                                <li><label><input type="checkbox" />1.6 Title appears unique within the network</label></li>
                            </ul>
                        </li>
                        <li><label><input type="checkbox" />2. Optimization of snippets</label>
                            <ul>
                                <li><label><input type="checkbox" />2.1 The text in the meta description not more than 130 characters</label></li>
                                <li><label><input type="checkbox" />2.2 Description is made in such a way that attracts attention and prompts the user for action</label></li>
                                <li><label><input type="checkbox" />2.3 Presence of keywords in description</label></li>
                                <li><label><input type="checkbox" />2.4 Use of data microdata</label></li>
                            </ul>
                        </li>
                        <li><label><input type="checkbox" />3. Content optimization</label>
                            <ul>
                                <li><label><input type="checkbox" />3.1 Use unique content, easy to read</label></li>
                                <li><label><input type="checkbox" />3.2 Insert key phrases in H1-H6</label></li>
                                <li><label><input type="checkbox" />3.3 The key phrase is found in the text</label></li>
                                <li><label><input type="checkbox" />3.4 Missing invisible text</label></li>
                                <li><label><input type="checkbox" />3.5 Missing content doubles</label></li>
                                <li><label><input type="checkbox" />3.6 Keywords used in the alt attribute (in the presence of the images)</label></li>
                                <li><label><input type="checkbox" />3.7 Missing pop-up ads covering the main content</label></li>
                                <li><label><input type="checkbox" />3.8 The text on the page consists of a minimum of 250 words</label></li>
                            </ul>
                        </li>
                    </ul>
                </div>
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                    <img src="img/checklist/contents.png" class="img-responsive">
                </div>
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        <div class="tab-pane" id="5">
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                    <ul>
                        <li><label><input type="checkbox" />1. Optimization of internal links</label>
                            <ul>
                                <li><label><input type="checkbox" />1.1 On the page there is a transition of at least one text link</label></li>
                                <li><label><input type="checkbox" />1.2 The number of internal links on a page not more than 100</label></li>
                                <li><label><input type="checkbox" />1.3 Use of keys in internal links</label></li>
                                <li><label><input type="checkbox" />1.4 The main navigation is available for crawlers that do not use javascript</label></li>
                            </ul>
                        </li>
                        <li><label><input type="checkbox" />2. Moderating outbound links</label>
                            <ul>
                                <li><label><input type="checkbox" />2.1 Minimum number of external outbound links</label></li>
                                <li><label><input type="checkbox" />2.2 Irrelevant and non-moderated outbound links are closed on rel = nofollow</label></li>
                                <li><label><input type="checkbox" />2.3 Moderating links by visitors </label></li>
                                <li><label><input type="checkbox" />2.4 No partner link exchange</label></li>
                            </ul>
                        </li>
                        <li><label><input type="checkbox" />3. Placement of the backlinks to the site</label>
                            <ul>
                                <li><label><input type="checkbox" />3.1 Check the number of backlinks, setting targets to improve</label></li>
                                <li><label><input type="checkbox" />3.2 Use of keywords in external links</label></li>
                                <li><label><input type="checkbox" />3.3 Use of unique links</label></li>
                                <li><label><input type="checkbox" />3.4 Are there links with sites of similar subjects?</label></li>
                            </ul>
                        </li>
                        <li><label><input type="checkbox" />4. All links are working!</label></li>
                    </ul>
                </div>
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                    <img src="img/checklist/links.png" class="img-responsive">
                </div>
            </div>
        </div>
        <div class="tab-pane" id="6">
            <div class=row>
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                    <ul>
                        <li><label><input type="checkbox" />1. Market research and analysis</label>
                            <ul>
                                <li><label><input type="checkbox" />1.1 Explore social media to search for the presence of these business activities for interested niche</label></li>
                                <li><label><input type="checkbox" />1.2 Analyze business results pages and learn from their best</label></li>
                                <li><label><input type="checkbox" />1.3 View audience activity, by keeping close eye on its portrait and emerging issues</label></li>
                            </ul>
                        </li>
                        <li><label><input type="checkbox" />2. Introduction of yourself in social networks</label>
                            <ul>
                                <li><label><input type="checkbox" />2.1 Setting up a business page on Facebook or Google+, taking into account the results of market analysis</label></li>
                                <li><label><input type="checkbox" />2.2 Starting a microblog in Twitter</label></li>
                                <li><label><input type="checkbox" />2.3 Discussion of the questions on the topic and give helpful tips</label></li>
                                <li><label><input type="checkbox" />2.4 Rejecting bots and auto following</label></li>
                                <li><label><input type="checkbox" />2.5 Making links visible to profiles in social networks</label></li>
                            </ul>
                        </li>
                        <li><label><input type="checkbox" />3. Adoption of a corporate blog</label>
                            <ul>
                                <li><label><input type="checkbox" />3.1 Publishing interesting articles that would encourage discussions</label></li>
                                <li><label><input type="checkbox" />3.2 Sending blog updates on social networking sites</label></li>
                                <li><label><input type="checkbox" />3.3 Use of guest blogging</label></li>
                                <li><label><input type="checkbox" />3.4 Use of social buttons</label></li>
                            </ul>
                        </li>
                        <li><label><input type="checkbox" />4. Management of reputation</label>
                            <ul>
                                <li><label><input type="checkbox" />4.1 Checking who writes about you in a variety of networks, blogs and forums</label></li>
                            </ul>
                        </li>
                    </ul>
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